A provider of social media monitoring software for employers, Maximum, recently published some findings with several stats that may interest you. Check these out.
— The current findings by SRM show that U.S. employers using Facebook for recruitment have an average weekly SRM Index score of 14.10. The global aerospace and defense technology company Northrop Grumman had a score of 35.10, making it the top employer in the Monitor.
— The average fan base size of a U.S. Facebook career page is 14,382. Verizon Wireless has attracted the largest fan base, with 165,419 “likes” as of April 1st.
— On Facebook, U.S. employers post on average 6.2 times per week. The average weekly U.S. Engagement Ratio score, which measures feedback from fans in terms of likes, comments and shares, is 0.37%.
— Employers using Twitter for recruitment have an average weekly SRM index score of 17.51. Taco Bell (@TacoBellCareers) had a score of 44.31, making it the top employer in the Monitor.
— The average number of followers of a Twitter career account is 5,808. Starbucks (@StarbucksJobs) has the largest number of followers: 55,463 as of April 1st.
— Employers using Twitter for recruitment post on average 23 tweets per week. The average weekly E.R. score is 0.14%.
To learn more about the regional social recruitment activities of employers in the United States, UK, Brazil, Australia, India, Germany, Sweden, France, Singapore, China and the Netherlands, view the Social Recruitment Monitor(TM) at: www.socialrecruitmentmonitor.com