Career Cloud | Social Recruiting

A provider of social media monitoring software for employers, Maximum, recently published some findings with several stats that may interest you. Check these out.

— The current findings by SRM show that U.S. employers using Facebook for recruitment have an average weekly SRM Index score of 14.10. The global aerospace and defense technology company Northrop Grumman had a score of 35.10, making it the top employer in the Monitor.

— The average fan base size of a U.S. Facebook career page is 14,382. Verizon Wireless has attracted the largest fan base, with 165,419 “likes” as of April 1st.

— On Facebook, U.S. employers post on average 6.2 times per week. The average weekly U.S. Engagement Ratio score, which measures feedback from fans in terms of likes, comments and shares, is 0.37%.

— Employers using Twitter for recruitment have an average weekly SRM index score of 17.51. Taco Bell (@TacoBellCareers) had a score of 44.31, making it the top employer in the Monitor.

— The average number of followers of a Twitter career account is 5,808. Starbucks (@StarbucksJobs) has the largest number of followers: 55,463 as of April 1st.

— Employers using Twitter for recruitment post on average 23 tweets per week. The average weekly E.R. score is 0.14%.

To learn more about the regional social recruitment activities of employers in the United States, UK, Brazil, Australia, India, Germany, Sweden, France, Singapore, China and the Netherlands, view the Social Recruitment Monitor(TM) at: www.socialrecruitmentmonitor.com

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Linkedin trainer and evangelist Marc Halpert stopped by our offices to dish out some his advice on the popular business networking site. He has some great advice for the college grad and the older worker. Listen to this show and up your game for Linkedin! (approx 30 mins)

“I collect people like baseball cards”

Marc’s website

When is a recruiting conference not a conference? When its a tru event. tru stands for the recruiting unconference. Its a multi-city tour that happens in major cities around the world. Last saturday it was held in lower manhattan at the offices of StackOverflow. Their new office overlooks the Brooklyn Bridge with sweeping views of mid-town in the distance.

An unconference has no slides, no presentations and pretty much no rules. Each session leader introduces a topic for about five minutes and then lets the conversation take its own course. Its intimate and immediate and quite a nice change from your typical recruiting event.

Anyway here’s some of the most interesting things we learned or heard while attending.

• One recruiter noted that spelling errors on Linkedin profiles arent much different than regular resumes. Do a search on LI for the term “Account Manger” to see what we mean. 
• ‘Resumes exist to feed the ATS’, said one recruiter. 
• A social referral is different from a regular referral since its much more of an introduction to someone you know.
• The term “Employee Referral Program” is overused and uninspiring. Companies should focus on getting their employees to recommend good candidates even if no job exists to match.
• Referral rewards should be based on tiers…one company pays $25 for a phone interview, $250 if they get in person interview and $1000 for a hire. Attendees like that tiered approach.
• Life cycle: 1) referral 2) applicant 3) candidate 4) hire
• head of Talent from RMS spoke and had some good stories. She took a flip-cam around to hiring managers to ask about their job reqs and put the video on their job descriptions! also she said college grads dont phone screen well which is why video interviewing will be big in a few years.

This video from Business Inside has some great tips on using Linkedin in ways that you may not have thought of. Check it out!

Hey there recruiting news junkies! Our popular recruiting news app is now available for free on the Google Play store. Download it here. The app requires version 2.3 or higher for Android OS.

Our iOS version has already been downloaded more than 1,000 times since it launched at the beginning of the year. You can get it here.

The app lets you read the current RSS feeds from ALL the top news sites such as ERE, HRexaminer, RecruitingBlogs and more. It also links you to all the major HR conferences happening  in the year and popular podcasts such as Drive Thru HR and the Recruiting Animal Show.

We got an invite to go to the Employer Branding Conference hosted by Universum. Each year they conduct a student survey to find out which are the top companies todays grads want to work at. No surprise, Google is number 1. Disney & Apple were #2,#3 respectively.

It was a rainy day at the NY Times building where the conference was held but over 200 employers, mostly high level HR execs from companies like Walmart, Home Depot, Waste Management, showed up to talk employer branding.

Full pics can be seen here » 

As we sat through the sessions we jotted down a few juicy tidbits of knowledge.

Melissa Murray Bailey from Universum kicked it off by saying Employer Branding will be the future of how talent will connect with employers…

#1 thing Graduates want is secure & stable job…they want to work for companies that treat their employees with respect and help them learn and grow.

So your career sites should focus message on having stable and secure careers at your company. Focus on ‘careers’ not just jobs. Use video and social media to show transparency and work environment.

Future recruitment might look like this; virtual career fairs, lots of video, facebook graph search, big data, new communication channels as yet to be discovered.

To attract talent companies today really need to differentiate their message. How are you different?

AT&T recruiters spoke about the daunting task of having to hire 27,000 people each year around the world. Here’s a look at how they handle college recruiting (see pic below). 

Engagement is the new black said Kat Drum of Expedia. Employer branding matters because it makes your employees more engaged…employees are 50% more likely to exceed expectations when you have a respected place of work.

We are seeking a few active job seekers to beta test a new job referral tool that utilizes your Facebook & Linkedin connections. Want to help? All you need to do is try out the site for a few days and be available for a phone call or two to give us feedback. Email your interest to chris at careercloud dot com.